Preattentive Processing of Web Advertising By Chan Yun Yoo

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References

Geissler, G. L., Zinkhan, G. M., & Watson, R. T. (2006). The influence of home page complexity on consumer attention, attitudes, and purchase intent. Journal of Advertising, 35(2), 69–80.

Moore, R. S., Stammerjohan, C. A., & Coulter, R. A. (2005). Banner advertiser-web site context congruity and color effects on attention and attitudes. Journal of Advertising, 34(2), 71–84.

Yang, M., Roskos-Ewoldsen, D. R., & Arpan, L. M. (2006). The effectiveness of “in-game” advertising: comparing college students’ explicit and implicit memory for brand names. Journal of Advertising, 35(4), 143–152.