Thorson, E., 12, 13, 16, 38

Toth, J. P., 103

Transformational Advertising, 17

Treisman, A., 46, 47, 50, 51,, 53, 55

Tulving, E., 34, 103

Tversky, A., 18, 19

Tybout, A. M., 81

Van Zandt, B. S., 58

Velmans, M., 29

Wagener, J. J., 35

Web Advertising

Definition, 10

Effects Model, 3, 4, 7, 11, 13, 65, 68–70, 139

Processing, xix, xx, 12, 13, 15, 19, 22, 24–26, 29, 39, 65, 72, 108

Wei, L., 122

Weldon, M. S., 142

Wells, W. D., xxiv, 17

Wilson, W. R., 30

Wolin, L. D., 22, 24

Wood, B., 47

Word Fragment Test, 32, 88, 102–105, 137, 142

Wright, P. L., 30, 66

Yando, R., 35

Yonelinas, A. P., 103

Yoo, C. Y., 9, 10, 57, 132, 140

Zaichkowsky, J. L., 21, 66, 83, 99

Zajonc, R. B., 74, 138

Zeller, R. A., 121

Zhang, Y., 19