| Chapter 1: | The Da Vinci Code Controversy |
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Such a paroxysm of passion against a perceived “evil” is not without merit but would be of limited advantage for the message sender under most modern considerations of church rhetoric. Pathos is certainly there. But the speaker evinces little evidence of the vaunted qualities of logos and ethos.
To what degree will modern Christian response to Da Vinci rely upon the tri-partite rhetorical devices, and what are the characteristics of such messaging?”
Also to be considered in rhetoric is whether the argument is presented “one-sided only” or whether both (or more) avenues of polemic are employed. It is generally understood that two-sided messages are preferred for audiences with higher educational levels and that two-sided messages seem to work better than one-sided messages when the audience initially disagrees with the communicator’s position (Hovland, Lumsdaine, & Sheffield, 1949). Two-sided messages are also a good proposition when there is a possibility that the audience will be exposed to messages opposing the source’s position.