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Much discussion is couched within mass communication theories, particularly that relating to crisis management and impression management on the part of the Church. With the advent of widespread computer-mediated communication, agencies of many types have discovered the need for fast reaction to crises, and have sought to control the debate over issues affecting their interests. However, the study is not inhibited by general aspects of inquiry beyond these techniques.
The hope is to provide the reader with a background on the popularization of the Dan Brown book and movie and to help address the question, How was it handled in popular culture by key stakeholders in the controversy—those people representing Christian religions?
And yes, according to the world’s most popular Internet search engine, Google, the search term DA VINCI CODE in 2006 elicited several million more hits than did the search term BEATLES.
Indeed, John Lennon’s 1966 statement would likely be proven wrong today. Part of the reason may be The Da Vinci Code.
John F. Dillon, PhD
William J. McKeel, MS