Generating Public Support for Business and Industry
Barbara M. Miller
ISBN13: 9781604977899
Date: 18-Jan-12
Marketplace advocacy is often considered a controversial form of public relations/advertising because it moves beyond the traditional realm of promoting an organization’s image, product, or service, into efforts to communicate an organization’s position on an issue or societal concern. Despite the proliferation of marketplace advocacy campaigns, there has been little professional or academic research published. This study develops a model and presents an historical account and case studies on this understudied controversial form of PR and advertising
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An Integrated Perspective
Chuanlan Liu
ISBN13: 9781934043158
Date: 30-Aug-07
This book employs one of the largest national online samples ever utilized in this area of research.
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Meaning, Communication, and Social Systems
Daniel B. Lee and Achim Brosziewski
ISBN13: 9781604976397
Date: 28-Oct-09
Using clear illustrations and effectively citing original material previously unavailable in English, the authors carefully explain the logic of drawing distinctions to make observations, the concepts of meaning and communication, the forms of communication media such as speech and writing, the evolution of forms of organizing society, the functional differentiation of modern systems, and how social system theory informs sociological research and methodology.
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New Data Mining and Marketing Approaches
Yinghui Yang
ISBN13: 9781934043066
Date: 01-Sep-06
Represents a significant advance in the field of marketing theory, segmentation, data mining, and customer response analysis.
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