Value Congruence and Trust Online:
Their Impact on Privacy and Price Premiums
Joseph Cazier
ISBN13: 9781934043028
Date: 01-Sep-06
Provides new insights for businesses to prosper in the internet age. Read More..
Subject Areas > Social Sciences
Displaying 61 to 64 of 70 of books in short in order of Title.
To Vary or Not?
The Effects of Ad Variation on the Web
Sang Yeal Lee and S. Shyam Sundar
ISBN13: 9780977356799
Date: 01-Sep-06
A singular work that represents a standard of how meaningful advertising research should be conducted. An excellent resource for those in the fields of Business and Communications. Read More..
Veblen in Plain English:
A Complete Introduction to Thorstein Veblen's Economics
Ken McCormick
ISBN13: 9781934043455
Date: 28-Oct-06
"Direct, lucid and succinct, ... succeed[s] marvelously in presenting a coherent presentation of Veblen's system of thought." - Journal of Economic Issues Read More..
Villages, Women, and the Success of Dairy Cooperatives in India:
Making Place for Rural Development
Pratyusha Basu
ISBN13: 9781604976250
Date: 28-Jul-09
Combining comparative and ethnographic approaches, this book represents a renewed interest in grassroots approaches to poverty alleviation, showing how local communities work toward ensuring the viability of their livelihood options. A valuable addition to collections in geography, sociology, anthropology, rural studies, development studies, gender studies, and regional studies of India. Read More..