To Vary or Not? The Effects of Ad Variation on the Web
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To Vary or Not? The Effects of Ad Variation on the Web By Sang Y ...

Chapter 1:  Introduction
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Book Data

TitleTo Vary or Not? The Effects of Ad Variation on the Web
AuthorSang Yeal Lee and S. Shyam Sundar
PublisherCambria Press
Book ISBN9780977356799
Pages132
Publication DateSeptember 01, 2006
LCCN Link http://lccn.loc.gov/2006034619
LOC Subject AreasInternet advertising. Advertising --Effective frequency. Sundar, S. Shyam.

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