Aad, xxi, 14, 15, 17, 21, 22, 24, 30, 34, 35, 36, 38, 39, 44, 46, 48, 50, 51, 52, 54, 55, 56, 57, 59, 61

Abrand, xxi, 14, 15, 17, 21, 22, 24, 30, 34, 35, 36, 37, 38, 39, 40, 44, 46, 48, 50, 51, 52, 54, 55, 56, 57, 59

Accessibility, 10,

Ad variation, x, xiv, xix, xv, xx, xxi, xxii, 1, 3, 5, 6, 7, 8, 9, 14, 15, 17, 19, 20, 21, 29, 41, 43, 45, 47, 48, 49, 50, 51, 52, 53, 54, 57, 59, 60, 61

Automatic processing, 23

Automaticity theory, 22, 23, 60

Banner blindness, 23

Banner burnout, xx, 2

Box’s M, 45

Brand familiarity, xx, xxi, 17, 18, 19, 20, 21, 30, 31, 34, 40, 43, 45, 47, 48, 49, 50, 51, 55, 61, 73

Central route, 9, 61

Click-through, 2, 19

Cognate response, 15

Concave curve, 12, 17, 39

Concave model, 2, 14, 16

CONPAAD, 8

Contextual cues, 7, 53

Cosmetic variation, 5, 54

Cronbach’s alpha, 29, 43, 44

Differential attention, xxi, 7, 8, 20, 53, 57

Differential information processing, 17

Elaboration Likelihood Model, 9

ELM, 9

Encoding specificity, xxi, 11, 14, 15, 20

Encoding variability, 7, 20, 53, 54, 57

Homogeneity assumption, 45

Inverted-U curve, 2, 12, 13, 14, 15, 17

Linear relationship, 37, 38

Linear terms, 38

Linear trend, 39

MANCOVA, 44, 45, 49, 51, 52

Mere exposure effect, 13

Mnemonic advantage, 19, 55, 56

Non-linear relationship, 12

Peripheral route, 9

Polynomial regression, 35, 36, 37, 38, 39

Product involvement, xx, xxi, 21, 22, 29, 40, 43, 45, 49, 56, 57, 62, 82, 90

Quadratic relationship, 38, 39

Semantic differential scale, 29, 34, 43, 44

Substantive variation, 5, 6, 9

Task-oriented, 22

Tedium effects, 12

Tedium point, xx, xxi, 2, 14, 15, 16, 30, 34, 35, 39, 40