Chapter 1: | Introduction |
Book Data
Title | Television Advertising that Works: An Analysis of Commercials from Effective Campaigns |
Author | Stephen Marshall and Marilyn Roberts |
Publisher | Cambria Press |
Book ISBN | 9781604975130 |
Pages | 200 |
Publication Date | August 28, 2008 |
LCCN Link | http://lccn.loc.gov/2008012210 |
LOC Subject Areas | Television advertising --Research. Advertising --Research. Roberts, Marilyn Sue, --1949 |