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Copyright 2008 Stephen W. Marshall and Marilyn S. Roberts
All rights reserved
Printed in the United States of America
Marshall, Stephen W.
Television advertising that works : an analysis of commercials from effective campaigns /Stephen W. Marshall, Marilyn S. Roberts.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-513-0 (alk. paper)
1. Television advertising—Research.
2. Advertising—Research. I. Roberts, Marilyn Sue, 1949-
II. Title.
HF6146.T42M37 2008
659.1’43—dc22
All rights reserved
Printed in the United States of America
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.
Requests for permission should be directed to: permissions@cambriapress.com, or mailed to: Cambria Press 20 Northpointe Parkway, Suite 188 Amherst, NY 14228
Library of Congress Cataloging-in-Publication DataMarshall, Stephen W.
Television advertising that works : an analysis of commercials from effective campaigns /Stephen W. Marshall, Marilyn S. Roberts.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-513-0 (alk. paper)
1. Television advertising—Research.
2. Advertising—Research. I. Roberts, Marilyn Sue, 1949-
II. Title.
HF6146.T42M37 2008
659.1’43—dc22
2008012210