To Vary or Not? The Effects of Ad Variation on the Web By Sang Yeal Lee and S. Shyam Sundar

To Vary or Not? The Effects of Ad Variation on the Web

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To Vary or Not? The Effects of Ad Variation on the Web By Sang Y ...

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Table of Contents

Foreword

Preface

Acknowledgements

Executive Summary

Chapter 1 - Introduction

Chapter 2 - Literature Review

Chapter 3 Method & Results

Chapter 4 Discussion

Chapter 5 Conclusion

Appendices

References

Name Index

Subject Index