Acknowledgements
Many intelligent scholars at Pennsylvania State University deserve our gratitude for their help and support during the research and publication of this book. Our thanks first go to Dr. Mary Beth Oliver who provided invaluable insights throughout the research. Our deep appreciation goes to Dr. Anne Hoag who was so helpful and resourceful during the writing of this book.
Thanks also go to Dr. Fuyuan Shen and Dr. Gerry Santoro who gave valuable advice and inspiration that improved the research in a direction more relevant to advertising in the new-media context.
Ms. Toni Tan of Cambria Press has provided superb assistance for the publication of this book. We also wish to express a sincere gratitude to Cheil Communications America Inc. for their generous grant-in-aid for the research.