To Vary or Not?  The Effects of Ad Variation on the Web
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To Vary or Not? The Effects of Ad Variation on the Web By Sang Y ...

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Copyright 2006 Sang Yeal Lee and S. Shyam Sundar

All rights reserved
Printed in the United States of America

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@cambriapress.com, or mailed to Permissions, Cambria Press, PO Box 350, Youngstown, New York 14174-0350.

This book has been registered with the Library of Congress.

Lee, Sang Yeal and Sundar, S. Shyam
     To Vary or Not? / Sang Yeal Lee and S. Shyam Sundar
           p. cm.
     Includes bibliographical references
     ISBN10: 0-9773567-9-5
     ISBN13: 978-0-9773567-9-9