To Vary or Not? The Effects of Ad Variation on the Web By Sang Yeal Lee and S. Shyam Sundar

To Vary or Not? The Effects of Ad Variation on the Web By Sang Y ...

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Chapter 2 discusses past research and theories relevant to ad variation and the internet. Chapter 3 covers the method used in the research, and Chapter 4 presents the results of the research. Finally, Chapter 5 discusses the theoretical and practical implications of the research.

Sang Yeal Lee

S. Shyam Sundar