To Vary or Not?  The Effects of Ad Variation on the Web
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To Vary or Not? The Effects of Ad Variation on the Web By Sang Y ...

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Name Index

Allen, C., 18

Althaus, S., 10

Anderson, J. R., 23

Bargh, J. A., 23

Beatty, S., 21

Belch, G., 14, 52

Belk, R., 21

Bellezza, F., 7, 11

Benway, J. P., 22, 23

Berlyne, D., 2, 12, 15

Bhatla, S., 17

Bijmolt, T., 60

Black, W., 21

Bloch, P., 21

Bornstein, R., 13

Bruner II, G. C., 34, 44

Bumba, L., 2, 14, 52

Burnkrant, R., xix, 2, 3, 7, 8, 14, 19, 21, 30

Cacioppo, J., 9, 14, 15, 22, 61

Calder, B. J., 14, 52

Cannon, H. M., 2, 14, 52

Celsi, R., 21, 57

Chartrand, T. L., 23

Clarke, K., 21

Clemons, D., 1, 2, 3, 5, 6, 9, 14, 19, 30, 41, 54

Cole, C., 62

Couper, M., 25

Craik, F. I., 55, 60

Dahlen, M., 19, 24, 43, 57

Deighton, J., 17

DeVigal, A., 55, 60

Dreze, X., xi, 23

Edwards, G., 55, 60

Fielden, J., 19

Fisk, A. D., 23

Fitzsimons, G., 58

Freeman, H. R., 13

Garner, M., 17

Glenberg, A. M., 7

Grass, R. C., xix, 8, 14

Greenwald, A., 21, 57

Haist, F., 51

Haugtvedt, C., 9, 14

Hensel, P., 34, 44

Higgins, E. T., 10

Hilton, C., 19

Homer, P., 21

Hussherr, F., xi, 23

Kahle, L., 21

Kail, R. V., 13

Kent, R., 18

Kim, Y., 10

King, G., 10

Krugman, H. E., 2, 13, 15

Lane, D. M., 22, 23

Leavitt, C., 21, 57

Lee, M., 19, 43

Lee, S., 16

Lewenstein, M., 55, 60

Lichtenstein, D., 21

Linville, D., xix, 7, 8

Lockhart, R. S., 55

Lutz, R., 34, 44

MacKenzie, S., 34, 44

Malaviya, P., 60

McCullough, J., 9

McKoon, G., 11