To Vary or Not?  The Effects of Ad Variation on the Web
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To Vary or Not? The Effects of Ad Variation on the Web By Sang Y ...

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Three-hit theory, 13

Transfer-appropriate processing, xxi, 11, 14, 15, 20

Univariate analyses, 45, 49, 51

Wear-in, x, xix, 12

Wearout, x, xx, 1, 2, 3, 8, 13

Wilks’ l, 47, 48, 49