To Vary or Not? The Effects of Ad Variation on the Web By Sang Yeal Lee and S. Shyam Sundar

To Vary or Not? The Effects of Ad Variation on the Web By Sang Y ...

Read

ABOUT
- Data
- Description
- Reviews
- About Author
- Cover
RESEARCH
- Bookmarks
- Notes
FONT
- Font Size
  - x-small
  - small
  - medium
  - large
  - x-large
- Line Height
  - 1.00
  - 1.25
  - 1.50
  - 1.75
  - 2.00
- Letter Spacing
  - Default
  - 1 pixel
  - 2 pixels
  - 3 pixels
  - 4 pixels
DOWNLOAD
- Complete Edition
PAGE
- TOC
- Copyright
- Foreword
- Preface
- References
- Subject Index
- Author Index

This is a limited free preview of this book. Please buy full access.

Nan, Xaioli and Ronald J. Faber (2004), “Advertising Theory: Reconceptualizing the Building Blocks,” Marketing Theory, 2004, 4 (1), 7-30.

Raymond, Jane E., Mark J. Fenske, and Nader T. Tavassoli (2003), “Selective Attention

Determines Emotional Responses To Novel Visual Stimuli,” Psychological Science, 14, 537-542.

Yankelovich Partners Inc (2005), “2005 Marketing Receptivity Survey: A Yankelovich Partners OmniPlus Study Topline Report, April 18, http://www.yankelovich.com/thought/TL2005MarketingReceptivityStudy.pdf