DMA, 2

DVR, 9–10

EFFIE, 3, 20–21, 26, 49, 61, 63, 111, 117, 120, 122–123, 126–127

elaboration likelihood model (ELM), 28–29, 118

eMarketer, 8, 11–12

engagement, 13–15

ESPN, 11, 16

FCB Grid, 29–32, 34–36, 50, 76, 115

Fishbein, M., 38

Folgers, 40

Ford, J. B., 54

FOX, 16

fragmentation, 7–12

audience, 7

media, 9

personal, 7

Frandin, M. P., 1

Frazer, C., 3, 36, 39–40, 45, 49, 56, 63, 72

Gagnard, A., 48, 54, 56, 63, 112

General Motors, 17

Google, 11

Grey Worldwide, 18

Haley, R. I., 24

Helgesen, T., 19, 110

hierarchy of effects models, 26–29

Holsti, O., 54, 56, 66–67, 69

Honda, 17

Huberty, T., 23

Hughes, M. A., 60, 66–69

Huhmann, B. A., 54

Hwang, J. S., 45

Internet

advertising expenditure, 2

Interpublic, 10

Ji, M. F., 54

Johar, J. S., 127

Johnson and Johnson, 17

Jones, J. P., 22

JWT, 18

Kang, N., 55, 67, 69

Kassarjian, H. H., 53–54, 57–59, 66–67, 69

Katz, H., 5

Kelley, S. W., 22, 56, 61, 72

Klaassen, A., 11

Kolbe, R. H., 53–54, 57–61, 66–67

Korgaonkar, P. K., 22

Kotler, P., 22

Krippendorff, K., 54, 56, 58, 60, 67

Krippendorff’s alpha, 60, 67

Krugman, H. E., 27

Kuhn, T., 46

Lafayette, J., 6

Lannon, J., 26

Laskey, H., 38–43, 49–50, 55–56, 63, 109–110, 112, 115, 125

Lavidge, R. C., 27, 30