| Chapter 2: | Background |
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All five top cable networks achieved double-digit increases in revenue from 2003 with ESPN capturing the most at 26.4%.
Top Television Advertisers
The 2005 Ad Age Fact Pack reports companies featuring nondurable goods, automobiles, personal-care/pharmaceuticals, and media products dominate the top five television advertising expenditure positions for network, cable, spot, and syndicated television. Proctor and Gamble (P&G) ranked first in overall expenditures for net-work television ($833.6 million), cable television ($514.6 million), and syndicated television ($329.2 million). General Motors ranked second to P&G in network television ($641.4 million) and cable television ($311.3 million) expenditures. Automobile com-panies dominated the spot television market with DaimlerChrys-ler ($596 million), General Motors ($393 million), Honda Motors ($330.9 million), Nissan Motor ($320.1 million), and Ford Motor Company ($277.8 million) occupying the top five spots. Looking across all television spending categories, other impor-tant television advertising spenders include Johnson and Johnson, ranking third in network television spending ($527.5 million) and second in syndicated television ($101.5 million) spending, Pfizer ranking fifth in network television spending ($442.4 million) and fourth in syndicated television spending ($84.9 million), and Al-tria Group ranking fourth in cable television ($187.4 million).