Table 24. Commercial appeals or selling propositions and message typology.

90

Table 25. Commercial structures present in overall sample.

90

Table 26. Commercial structure by message typology.

91

Table 27. Commercial format present in overall sample.

91

Table 28. Commercial format and message typology.

92

Table 29. Commercial approach and message typology.

93

Table 30. Brand-differentiating message and message typology.

93

Table 31. Dominant commercial setting and message typology.

94

Table 32. Presence of music devices in overall sample.

94

Table 33. Music as a major element and message typology.

95