Hip Hop and Inequality:  Searching for the
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Hip Hop and Inequality: Searching for the "Real" Slim Shady By S ...

Chapter 1:  Introduction
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cultures from which it has emerged. Chang also notes that its origin had serious issues of representation and political awareness:

The key issue of the 80s was representation. The political radicals saw overwhelming whiteness in institutions of power and fought for multiculturalism and diversity. The cultural radicals saw an ocean of negative images and tried to reverse the tide with their own visions…For the hip hop generation, popular culture became the new frontline of the struggle. While the political radicals fought a rear-guard defense against right-wing attacks on the victories of the Civil Rights and Black Power movements, the cultural radicals stormed the machines of mythmaking. Their intention was not only to take their message into the media, but to take over the media with their message. (2005, 249–250)

Despite this history of struggle and change, hip hop has become central to the process of capitalist accumulation and the justification of inbuilt inequality within that system. Hip hop culture is also used to market certain images—globally standardized, frequently stereotypical, and jadedly modern—and social values that have a tendency to reinforce the ideology of domination by the mainstream in society. Hip hop for the twenty-first century has moved out of the crucible of inner-city ghettos into the major boardrooms of corporate America, and through the process of global commodification, it serves to perpetuate that system of domination. Hip hop becomes a medium through which power and inequality produce “sugar-coated gall” served up to both the dominated and the dominant. And, just like “sugar-coated gall,” the sweet taste soon dissipates and the bitter taste of domination, discrimination, and social discrepancy is surely revealed. Despite the co-optation of highly commercialized hip hop culture which perpetuates the hegemonic ideology, there are elements of hip