Cameron, G.T., 77

campaign awareness, 5, 64, 66–67, 70–74, 81–82, 85n21, 91–94, 98–101, 104–107, 110–111, 115–116, 121, 133, 140

Canary, D. J., 76

Casey, S., 76

Cassara, C., 57, 76

Central Hudson Gas and Electric v. Public Service Commission, 34

Central Hudson Test, 34

Chamberlain, V. M., 84n6

Chevron Corporation, 5, 18–21, 26, 79, 119, 125

Chicago International Film Festival, 18

Chrysler Corporation, 44, 123

Citizens United vs. Federal Election Commission, 42

Clair, J. A., 127

Clark, C. E., 78

Clean Skies, 25

Cobb, R. W., 59

Coca-Cola Company, 1, 108

commercial speech, 29, 33–37

community identity, 64, 66, 71, 73, 77–78, 81, 84n14, 91, 93, 96–99, 101, 103, 113–114, 116, 122, 130, 140

community stakeholders, 46–48, 52–53, 60, 63, 65, 67, 69, 72, 74, 76, 87, 94, 103–107, 109, 111, 113–114, 116–119, 121, 128–129, 132

corporate credibility, 52–54, 74, 124

corporate power. see power

Cotton Board, 41

Council for Biotechnology, 41

Council for Biotechnology (continued )marketplace advocacy for biotechnology, 53–54, 65, 74–75, 127

Cox, R., 63, 89

cultural-economic model of public relations, 132

Crable, R. E., 33, 63

crisis communication, 127

Advocacy in times of crisis, 123, 126–128

Cropp, F., 57

Cummings, M. N., 84n6

Curtin, P. A., 57–58, 76–77, 106, 132

Cutler, B. D., 2, 25, 30, 32, 37, 42, 44, 45–48, 49n1, 104, 117–118, 123

Cvetkovick, G., 52

Cyphert, D., 33

Daugherty, E. L., 37

Decker, D. J., 56

Devinney, T. M., 52, 131

Doak, D. F., 56

Dougherty, P. H., 62

Dow Chemical Company, 5, 16–18, 26, 119

Duncan, T., 46, 48

Dunlap, R. E., 79–80

Durant, J., 52

Edison Electric Institute, 32

EFFIE Awards, 4, 46

EFFIE Worldwide, 18–19, 125

Elder, C. D., 59

Energy Tomorrow, 94, 119–120, 125, 132

environmental

activism, 10