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Library of Congress Cataloging-in-Publication DataMiller, Barbara Manning.
Marketplace advocacy campaigns: generating public support for business and industry / Barbara M. Miller.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-789-9
1. Advocacy advertising. 2. Business—Public opinion. 3. Industrial promotion. 4. Public relations. I. Title. HD59.3.M55 2012
659.2—dc23
2011045923