Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry
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List of Figures

Figure 1.1. Hypothesized theoretical model of marketplace advocacy influence.

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Figure 4.1. Structural model of marketplace advocacy influence and measures.

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Figure 6.1. Validated model of marketplace advocacy influence (displaying standardized regression coefficients).

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Figure 7.1. Theoretical model of marketplace advocacy influence.

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Figure 7.2. Rank of industry accountability dimensions and their influence on attitudes toward the industry.

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Figure 7.3. Rank of campaign issues and their influence on attitudes toward the industry.

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