Heath, R. L., 31, 127

Hill, K. D., 84n6

Holyfield, L., 55, 111

Homeownership Alliance, 45

Hon, L. C., 32, 76, 131

Horsley J. S., 127

Hu, L. T., 88

Huang, Y., 131

industry accountability, 6, 52, 54–56, 63–67, 71–75, 80–81, 83n4, 90–91, 93, 95–96, 99–101, 103, 105, 109–113, 115, 120, 126, 140

industry credibility, 66–67, 71–72, 74, 98–101, 115

industry intent. see intent

industry trust, 52–56, 60, 63, 67, 89–91, 94–95, 103, 105–107, 110, 116, 120–122, 124, 133

information subsidies, 57–59, 76–77, 108

intent, 36, 53–55, 64–65, 71, 73, 75–76, 81, 83n4–6, 90, 95–96, 99, 101–103, 108, 110–113, 116, 124

Irani, T., 2–4, 7, 30, 37, 39, 41–42, 47, 53–54, 59–60, 65, 74–75, 111–112, 118, 123

issue advertising/advertisements, 30–31, 36–38, 41–42, 44–45, 49n1, 57, 60

issue advocacy

issue advocacy, 2, 6, 26, 29, 47, 49n1, 53–54, 66, 103, 107, 122

historical perspective, 30–33

legal classification, 33–37

communication strategy, 37–39

functions, 39–40

issues management, 37–39

Javalgi, R. G., 54, 111

Jones, R., 1

Jones, R. E., 79–80

Kaid, L. L., 57, 76

Kaplan, D., 70

Karakostas, K. X., 98

Kelleher, T., 76

Kim, Y., 32

Kiousis, S., 57–58, 106

Kline, R. B., 70, 82, 88

Kramer, R. M., 55, 111

Ku, G., 57–58, 76, 106

Lafferty, B. A., 52, 108

Lampman, E., 54

Lancendorfer, K.M., 57–58

Lassoie, J. P., 56

Laswell, H. D., 108

Ledingham, J. A., 32, 76, 131

Lee, B., 57–58

L’Etang, J., 37–38, 131

Liptak, A., 42

Liveris, A., 17–18

Livesey, S., 47

lobbying, 4, 35, 38, 117

Lutz, R. J., 60, 108

MacKenzie, S. B., 60, 108

Marathon Oil, 32

Marcellus Shale Coalition, 5, 24–25, 119

marketplace advocacy

audiences, 46–47, 118–120

campaigns, 2–4, 10–26, 62–63

influence, 104–110, 120–122

marketplace advocacy, 2–7, 29, 39–40, 117–118

messages, 58