| Chapter 2: | Marketplace Advocacy in Action |
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new energy taxes to EPA efforts to regulate greenhouse gas emissions from stationary sources. One blog post explains that “massive taxes and fees” on America’s oil and natural gas industry “would jeopardize U.S. jobs, erode the nation’s economic competitiveness, and do nothing to help U.S. energy security” (Van Ryan, 2009). Along the same lines, another blog post states that the EPA regulations on greenhouse gas (GHG) emissions “could cost millions of jobs, hurt American consumers and put U.S. businesses at a competitive disadvantage globally” (Van Ryan, 2010). On the main Web site, citizens are encouraged to sign up to receive e-mail updates about energy issues affecting America’s economy and economic security and to take action by joining the campaign’s social action networks—“Energy Citizens” and “Energy Nation” (Energy Tomorrow, 2011a).
American Coalition for Clean Coal Electricity: “America’s Power”
Sponsored by the American Coalition for Clean Coal Electricity (ACCCE), a partnership of industries involved in electricity generation from coal, the “America’s Power” campaign promotes coal as an abundant, affordable, and critical energy source for meeting America’s growing energy needs. In addition to these topics, the “America’s Power” Web site also discusses research associated with clean coal technology, including carbon capture and storage and the policy conditions that would engender the coalition’s support for climate change legislation (American Coalition for Clean Coal Electricity, 2010a). Broadly stated, the coalition supports public policies that “advance environmental improvement, economic prosperity and energy security.” (For more information on the ACCCE’s climate principles, see American Coalition for Clean Coal Electricity, 2010b.)
To generate public support for issues related to coal, the “America’s Power” campaign uses traditional and interactive media. Full-color print ads emphasize the affordability of coal-generated electricity, especially when compared to natural gas. One print ad features an upside-down