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Copyright 2012 Barbara M. Miller.
All rights reserved.
Printed in the United States of America
Miller, Barbara Manning.
Marketplace advocacy campaigns: generating public support for business and industry / Barbara M. Miller.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-789-9
1. Advocacy advertising. 2. Business—Public opinion. 3. Industrial promotion. 4. Public relations. I. Title. HD59.3.M55 2012
659.2—dc23
All rights reserved.
Printed in the United States of America
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.
Requests for permission should be directed to: permissions@cambriapress.com, or mailed to: Cambria Press 20 Northpointe Parkway, Suite 188 Amherst, NY 14228
Library of Congress Cataloging-in-Publication DataMiller, Barbara Manning.
Marketplace advocacy campaigns: generating public support for business and industry / Barbara M. Miller.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-789-9
1. Advocacy advertising. 2. Business—Public opinion. 3. Industrial promotion. 4. Public relations. I. Title. HD59.3.M55 2012
659.2—dc23
2011045923