Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry
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of my PhD advisor, Dr. Lois Boynton, who embodies the highest ideals of teaching, research and mentorship. Thanks also to Dr. Dulcie Straughn and Dr. Robert Cox for their valuable insights. My gratitude for the help of Dr. William Ware, McMichael Professor of Education at UNC-Chapel Hill, cannot be overstated. Thanks for encouraging my interest and exploration of statistics, for your commitment to the quality of my data analysis, and most importantly, for your valued wisdom and friendship. This book draws on my own and coauthored work in marketplace advocacy, much of which was conducted with Dr. Janas Sinclair, Associate Professor of Journalism and Mass Communication at UNC-Chapel Hill. Thank you for an enjoyable and fruitful partnership.

I am particularly grateful to Cambria Press, especially Toni Tan, for a seamless and enjoyable publishing process which has exceeded all of my expectations. Thanks to the Friends of Coal and the West Virginia Coal Association for sharing preliminary campaign research. I also extend my sincerest appreciation for the ongoing support of Buddy, Trey, Gracie, and Tyler Miller; Thomas and Diane Gaither; and many other family and friends.

Finally, thank you to my best friend and husband, Kenn Gaither, for walking beside me throughout this research and its publication. Your humor, encouragement, wisdom, and counsel make every project—and life in general—better.