accountability. see industry accountability

Ad Age, 3, 41

advertiser intent. see intent

advocacy advertising, 37–39, 49n1, 53, 111

agenda building, 5, 51–52, 56–60, 63, 65, 67, 71, 73, 76–78, 84n9, 89–94, 97, 99, 102n1, 102n3, 103–104, 106–111, 113–115, 116, 121, 126–127, 130–131, 133

agenda setting, 56, 58–59, 106, 109

Allied Chemical, 32

Allum, N. C., 52

American Chemistry Council, 10, 12, 125, 130

American Coalition for Clean Coal Electricity, 5, 14–15, 26, 119–120, 122, 132

American Electric Power (AEP), 43–44

American Plastics Council, 5, 10–13, 25, 94, 119, 124

American Petroleum Institute, 5, 13–14, 25, 32, 94, 119–120, 125, 132

American Medical Association, 31

Americans for Balanced Energy Choices, 56

Amoco Oil, 36

Annenberg Public Policy Center, 30, 35, 37, 41, 44–45, 47, 66, 123

attitude toward (the) industry, 5, 64–66, 78–79, 81, 85n15, 89–90

attitude toward (continued ), 91–93, 95–97, 99–101, 110–115, 124–125

Arens, W. F., 2–4, 7, 29, 38–40, 42, 49n1

Associated Press, 109

AT&T, 30

Barnette, J. J., 84n6

Bauer, M. W., 52

Behr, P., 17

Bentler, P. M., 88

Berger, B. K., 57

Bethlehem Steel, 32, 36, 44, 123

Bevc, C. A., 47

Bhattacharya, C. B., 37, 55

Bhattacharya, R., 131

Bigelow v. Virginia, 34

Birk, T. S., 4

Bolger v. Youngs Drug Production Corporation, 34

Bollen, K. A., 71

Boomsma, A., 88

Bostdorff, D. M., 2–4, 32–33, 37, 39–40, 42–43, 48, 66, 104, 107, 127

British Petroleum (BP)

Deepwater Horizon, 127

Broom, G. M., 76

Brown, C., 42

Brown, W. R., 63

Brune, M., 18

Bruning, S. D., 32, 75–76, 131

Burgoon, M., 4, 46, 118

Busler, M., 79