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Acknowledgements
From the initial idea that sparked my interest in marketplace advocacy to this publication, many individuals have helped to shape its final form. If I were to attempt to list the countless ways my parents have supported me in this research—and in so many other ways—my acknowledgements would require their own index. I am blessed beyond measure to have two loving parents who are always ready and willing to listen, encourage, and lend a hand in keeping my life on track. Thank you, mom and dad. I dedicate this book to you.
Thank you to Elon University and the School of Communications for supporting this research—both in time and resources. I am especially grateful for the privilege of working alongside so many outstanding faculty and staff who make Elon a great place to call my academic home.
I would also like to thank the University of North Carolina at Chapel Hill and the Park Foundation which supported my PhD studies. I am particularly indebted to several faculty members who helped me conceive of the model examined in this book and those who taught me the methods with which to test it. I am especially grateful for the support