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Categorizing Products |
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Data Analysis Procedure |
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Chapter 4:Results and Discussion |
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Characteristics of the Respondents |
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Demographic Profile |
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Internet Usage |
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Shopping Behavior Profile |
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Measurement Assessment |
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Exploratory Factor Analysis |
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Confirmatory Factor Analysis |
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Instrument Validity and Reliability |
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Model Development and Hypotheses Testing |
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Model Development |
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Testing Hypothesized Direct and Indirect Relationships |
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Testing Moderating Effect of Product Category |
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Profiling Adopters |
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Adopter Segments |
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Difference Between Steadfast Visitors and Steadfast Purchasers |
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Chapter 5:Conclusions, Implications, and Recommendations |
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Summary and Conclusions |
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Implications |
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Theoretical Implications |
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Practical Implications |
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Empirical Implications |