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Foreword
This research represents a comprehensive effort to examine the factors that impact consumer adoption and usage of the Internet as a shopping medium. The findings show that consumer adoption of the Internet as a shopping medium is associated with the function of the Internet as a sales medium, performance of Internet retailers, consumer dynamic, and product characteristics. These four groups of variables all potentially impact the type and degree of adoption of the Internet as a shopping medium by consumers.
Built on an integration of innovation adoption theories and the consumer decision-making framework, this research develops a conceptual model that identifies predictors of adoption.