Active adoption, 8, 29, 133

Adopter Segments, 9, 117

Business advantages, 2

Cluster analysis, 110, 111

Compatibility, xxx, 13, 32, 33, 36, 39, 50, 52, 62, 63, 82, 98, 104

Confirmatory factor analysis, xxxiii, 69, 81

Consumer adoption of the Internet as a shopping medium, xv, xvi, xix, xxvi, xxvii, xxix, xxxi, xxxv, xxxvi, 4–10, 14, 27, 46, 50, 52, 53, 58, 62, 67, 104, 107, 110, 127–132, 137–140

Consumer decision-making process, xvi, xix, xxvi, xxix, xxx, 7, 8, 10, 12, 14, 25, 133, 137

Consumer perspective, xxvii, 4, 5, 36

Continuity of adoption, xxviii, 6, 13

Deep usage, xxxix, 27, 134, 135

Demographic Profile, xxxii, 69, 121

Descriptive analysis, xxxii, 69

Digital product, 49, 68, 110, 111

Dimensions of adoption, 27

Discontinued adoption, 8, 13

Dropout purchaser, xxxiii, 30, 71, 119

Dynamic feature, xvi, xx, xxx, xxxvi, 6, 27, 29, 62, 131, 137

Ease of use, xxx, 3, 32, 33, 36, 39, 43, 46, 50, 52, 62, 63, 82, 85, 98, 104

Enjoyment, 105, 106, 110, 129–131, 134–136

Experience goods, xxxii, 47, 48, 68

Exploratory factor analysis, xxxii, xxxiii, 69, 70, 81, 82, 84, 85, 98, 104

Factor structure for perceived innovation characteristics, 82

Full adoption, 8, 28, 29, 133

Innovativeness, xxvi, 4, 21, 29, 40

Innovation adoption, xv, xvi, xix, xxvi, xxix, 6, 7, 8, 12, 14, 20, 22, 23, 25, 27, 29, 32, 40, 42, 127

Innovation-Decision Process, 22

Innovation diffusion, 20, 27, 33, 40, 133

Innovation Diffusion Theory, 8, 20, 21, 25, 32

Innovation perspective, xxvii, 5, 8, 12, 14