Instrument, xxxi, xxxii, 53, 57, 62, 63, 65, 69

Instrument reliability, 96

Instrument validity, 96

Integrated perspective, xix, xxvi, 7, 14, 25

Internet Self-Efficacy, xvii, xxx–xxxiii, xxxvi–xxxviii, 8, 9, 10, 42, 46, 50, 52, 58, 69, 70, 95, 96, 99, 108, 123, 129, 130

The Internet as a shopping medium, xvi, xx, xxvi, xxviii, xxx, xxxii, xxxiii, xxxv, xxxvi, xxxviii, 2, 6, 9, 10, 26, 28–30, 33, 41, 42, 45, 46, 50, 58, 70, 86, 88, 89, 109, 129, 130, 133, 135, 139, 140

Internet shoppers, xxx, xxxi, xxxviii, 6, 10, 18, 30, 36, 57, 119, 128, 132

Latent purchaser, xxxiii, xxxiv, 30, 71, 119, 120, 139

MANOVA analysis, 123

Marketplace, xxvii, 1, 2, 5, 14, 21, 42, 47

Marketing media, 1

Marketing perspective, xxvii, 4

Measures, xvi, xxxii, 58, 63, 70, 87, 88, 96, 97

Model of current shopping behavior, xxxvi, 98, 99, 110, 111, 130

Model of intention to continue shopping online, xxxvi, 7, 99, 130

Moderating effect, xvii, xxxiii, xxxvii, 9, 10, 27, 50, 52, 58, 67, 69, 70, 110, 111, 115, 117, 129, 131, 137, 138

Multi-dimensional feature, xx, 5, 8, 27

Multi-group analysis, 70

Non-digital product, 111

Paradoxical phenomena, 3

Partial adoption, 8, 28, 133

Perceived Characteristics of Internet Retailers, xxxii, xxxiii, xxxvi, 8, 9, 42, 45, 50, 58, 65, 67, 69, 70, 82, 85–89, 95, 97–99, 104, 107, 108, 123, 129, 130, 131

Perceived consumer benefits, 2

Perceived Innovation Characteristics, 45, 46, 50, 58, 69, 70, 82, 84, 86, 88, 94, 97, 104, 108, 129, 138

Perceived risk, 33, 39, 62

Pre-testing, 55, 56

Product category, xvii, xxvii, xxx, xxxiii, xxxvii, xxxviii, 4–10, 27, 47, 50, 58, 67, 69, 70, 77, 81, 110, 115, 117, 129, 131, 137–139

Product tangibility, 49

Questionnaire, xxxii, 32, 53, 55, 58, 66, 67

Relative advantage, xxx, xxxv–xxxvii, xxxix, 13, 32, 33, 39, 50, 52, 62, 84