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Relative advantage (cont’d), 89, 96, 104, 129, 131, 134–136
Search goods, xxxii, 47, 48, 68
Steadfast purchaser, xxxiii, 30, 71, 119, 126
Steadfast visitor, xxxiii, 30, 71, 119, 126
Stratified sampling, xxxi, 57
Structural model, xxxiii, 70, 99, 111
Structural path analysis, xxxiii, 70, 98
Survey administration, 57
Technology Acceptance Model, 8, 20, 85
Theoretical foundation, 7, 8, 20, 24, 140
Theoretical framework, 132, 138
Theory of Planned Behavior, xx, 8, 23
Theory of Reasoned Action, 8, 23
Web-based survey, xxxi, 53, 56
