Relative advantage (cont’d), 89, 96, 104, 129, 131, 134–136

Search goods, xxxii, 47, 48, 68

Steadfast purchaser, xxxiii, 30, 71, 119, 126

Steadfast visitor, xxxiii, 30, 71, 119, 126

Stratified sampling, xxxi, 57

Structural model, xxxiii, 70, 99, 111

Structural path analysis, xxxiii, 70, 98

Survey administration, 57

Technology Acceptance Model, 8, 20, 85

Theoretical foundation, 7, 8, 20, 24, 140

Theoretical framework, 132, 138

Theory of Planned Behavior, xx, 8, 23

Theory of Reasoned Action, 8, 23

Web-based survey, xxxi, 53, 56