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Table of Contents
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List of Figures |
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List of Tables |
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Foreword |
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Preface |
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Acknowledgments |
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Chapter 1:Introduction |
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Research Rationale |
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Purpose |
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Conceptual Framework |
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Research Questions and Objectives |
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Chapter 2:Research Framework and Hypotheses |
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Consumer Decision Making and the Online Shopping Process |
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Consumer Decision-Making Process |
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The Role of the Internet in Consumers’ Decision-Making Process |
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Theoretical Framework |
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Innovation Diffusion |
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Innovation Adoption |
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Consumer Adoption and Diffusion |