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Research Framework |
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Adoption of the Internet as a Shopping Medium |
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Adopters/Internet Shoppers |
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Perceived Innovation Characteristics |
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Consumers’ Characteristics |
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Consumer Internet Self-Efficacy |
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Perceived Characteristics of Internet Retailers |
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Relationships Among Perceived Characteristics of Internet Retailers, Consumers’ Internet Self-Efficacy, and Perceived Innovation Characteristics |
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Product Category as a Moderating Factor |
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Research Hypotheses |
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Chapter 3:Methodology |
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Procedure and Sample |
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Questionnaire |
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Pretesting |
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Sampling and Sample |
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Survey Administration |
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Instrument |
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Consumers’ Adoption of the Internet as a Shopping Medium |
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Perceived Innovation Characteristics of the Internet as a Shopping Medium |
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Consumer Internet Self-Efficacy |
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Perceived Characteristics of Internet Retailers |