Modeling Consumer Adoption of the Internet as a Shopping Medium:  An Integrated Perspective
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List of Figures

Figure 2–1.Models of Consumer Decision-Making Process

15

Figure 2–2.Conceptual Framework for Adoption of the Internet as a Shopping Medium

26

Figure 2–3.Hypothesized Relationships for Consumers’ Adoption of the Internet as a Shopping Medium

51

Figure 4–1.Measurement Model for Perceived Innovation Characteristics of the Internet as a Shopping Medium

94

Figure 4–2.Measurement Model for Perceived Characteristics of Internet Retailers

95

Figure 4–3.Measurement Model for Internet Self-Efficacy

96

Figure 4–4.Structural Model for Current Online Shopping Behavior

100

Figure 4–5.Structural Model for Intentions to Shop Online

102

Figure 4–6.Hypothesized Relationships for Consumers’ Adoption of the Internet as a Shopping Medium

105