Table 2–1. Categories of Adopters of the Internet as a Shopping Medium

31

Table 2–2. Innovation Characteristics, Definition, and References

34

Table 3–1. Research Constructs

59

Table 4–1. Demographic Profile of the Respondents

74

Table 4–2. Internet Usage of the Respondents (N = 598)

76

Table 4–3. Profile of Respondents’ Shopping Behavior

78

Table 4–4. Statistics of Purchase Frequency and Amount Spent Online by Product Category

79

Table 4–5. Three-Factor Structure of Perceived Innovation Characteristics of the Internet as a Shopping Medium

83

Table 4–6. Three-Factor Structure of Perceived Characteristics of Internet Retailers

86

Table 4–7. Scale-Item Measurement Properties

90