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Second, e-commerce usage allows reliable, prompt, and relatively low-cost communication which in turn facilitates efficient communication and enhances export performance.
Third, companies must institutionalise e-commerce international operations to promote international strategy and ensure consistent commitment to e-commerce usage in international operations.
Fourth, senior executives are advised to review the efficiency of distribution channels after they make a commitment to allocate resources to e-commerce (level of product online transferability, role of intermediaries, logistic process, etc).
Finally, management must carefully consider which markets are appropriate for e-commerce utilisation and strategically allocate resources to these markets.