Axinn, C.N. (1988), “Export performance: Do managerial perceptions make a difference?,” International Marketing Review, 5 (Summer), 61-71.

Axinn, C.N., T. Noordewier, and J.M.J. Sinkula (1996), “Export strategies and export performance: an empirical investigation of a products / markets typology,” in Advances in international marketing, S. T. Cavusgil and C.N. Axinn, Eds. Greenwich, CT: JAI Press.

Babbie, E. (1990), Survey Research Methods. Belmont, CA: Wadsworth.

Bachmann, D., J. Elfrink, and G. Vazzana (1996), “Tracking the progress of e-mail vs snail-mail,” Marketing Research, 8 (2), 31-35.

Bagozzi, R.P. (1975), “Marketing as exchange,” Journal of Marketing, 39 (October), 32-39.

Bagozzi, R.P. (1994), “Measurement in marketing research: Basic principles of questionnaire design,” in Principles of Marketing Research, R.P. Bagozzi, Ed. Cambridge, MA: Blackwell.

Bain, J.S. (1972), Essays on price theory and industrial organisation. Cambridge, MA: Harvard University Press.

Barnett, V. and T. Lewis (1994), Outliers in statistical data 3rd edition, in. New York: Wiley.

Barney, J. (1991), “Firm resources and sustained competitive advantage,” Journal of Management, 17, 99-120.

Barney, J.B. (1986), “Types of competition and the theory of strategy: toward an integrative framework,” Academic Management Review, 11 (4), 791–800.

Barney, J.B. (1997), Gaining and Sustaining Competitive Advantage. Reading, MA: Addison-Wesley.

Barrett, H., J.L. Balloun, and A. Weinsten (2000), “Marketing mix factors as moderators of the corporate entrepreneurship - business performance relationship - a multistage, multivariate analysis,” Journal of Marketing Theory and Practice, 8 (2), 50-62.

Barrett, N.I. and I.F. Wilkinson (1985), “Export stimulation: A segmentation study of the exporting problems of Australia manufacturing firms,” European Journal of Marketing, 19 (2), 53-72.

Bartlett, C.A. and S. Ghoshal (1991), “Global strategic management: Impact on the new frontiers of strategy research,” Strategic Management Journal, 12 (Special Issue, Summer), 5-16.

Beamish, P.W., R. Craig, and K. McLellan (1993), “The performance characteristics of Canadian versus UK exporters in small and medium-sized firms,” Management International Review, 33 (2), 121-137.

Beebe, T.J., T. Mika, P.A. Harrison, R.E. Anderson, and J.A. Fulkerson (1997), “Computerized school surveys,” Social Science Computer Review, 15, 159-169.

Benjamin, R.I. and R. Wigand (1995), “Electronic markets and virtual value chains on the information highway,” Sloan Management Review (Winter), 62-72.