E-commerce and Export Performance
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E-commerce and Export Performance By Munib Karavdic

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5.5.6 Environmental forces and distribution support moderated by e-commerce drivers

199

5.5.7 Environmental forces and distribution efficiency moderated by e-commerce drivers

208

5.5.8 Environmental forces and price competitiveness moderated by e-commerce drivers

220

5.6 Summary

225

6 Discussion, implications and directions for future research

227

6.1 Introduction

227

6.2 Discussion of findings

227

6.2.1 Relationships moderated by e-commerce utilisation

228

6.2.2 Relationships moderated by e-commerce drivers

240

6.3 Theoretical contributions

258

6.4 Managerial implications

260

6.5 Limitations and directions for further research

263

6.6 Conclusion

265

Appendences

267

Appendix 1

267

Appendix 2

280

Appendix 3

281

Appendix 4

310

References

319

Subject Index

341

Name Index

349