E-commerce and Export Performance By Munib Karavdic

Chapter 1:

Introduction

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Product online transferability: Product online transferability is defined as the product or its feature’s ability to be delivered using e-commerce tools.

Firm’s e-commerce assets: Firm’s e-commerce assets are defined as allocated technology and human resources that are used to participate in international business using e-commerce.

Export market e-commerce infrastructure: Export market e-commerce infrastructure is defined as the set of advanced technologies that enable reliable and affordable access to all parties involved in business transactions.

Demand for e-commerce: Demand for e-commerce is defined as a request of parties involved in export business for greater usage of e-commerce in business relationships and transactions.

1.8 Research outline

The research is composed of six chapters. This first chapter introduces the reader to the research, its background, purpose, objectives, and its outline. In the second chapter, previous research related to exporting and e-commerce is reviewed and contrasted. This review identifies elements of several theoretical streams and e-commerce concepts which are subsequently employed to explain and define the impact of e-commerce on the relationship between export marketing strategy and performance.

The conceptual model and hypotheses are presented in chapter three. The various concepts are blended into one framework that explains the expected determinants that are emerging in open electronic networks such as e-commerce. Chapter four discusses the methodology employed to conduct an empirical test of the model. Chapter five presents the results of the empirical tests. Finally, chapter six discusses the major conclusions and limitations of the study as well as implications and directions for future research.