This is a limited free preview of this book. Please buy full access.
Porter, M.E. (1985), Competitive advantage : creating and sustaining superior performance. New York, London: Free Press; Collier Macmillan.
Porter, M.E. (1986), Competition in global industries. Boston, Mass.: Harvard Business School Press.
Porter, M.E. (1987), “From competitive advantage to corporate strategy,” Harvard Business Review (May-June), 43-59.
Porter, M.E. (2001), “Strategy and the Internet,” Harvard Business Review, 79 (3), 63-78.
Powell, T.C. (1996), “How much does industry matter? An alternative empirical test,” Strategic Management Journal, 17 (4), 232-334.
Prahalad, C.K. and G. Hamel (1990), “The core competence of the corporation,” Harvard Business Review, 64 (May-June), 79-91.
Prasad, V.K., K. Ramamurthy, and G.M. Naidu (2001), “The influence of Internet-marketing integration on marketing competencies and export performance,” Journal of International Marketing, 9 (4), 82-110.
Quelch, A.J. and J.E. Hoff (1986), “Customizing global marketing,” Harvard Business Review (May-June), 59-68.
Quelch, A.J. and R.L. Klein (1996), “The Internet and international marketing,” Sloan Management Review, 38 (3), 60-75.
Ranchhod, A. and F. Zhou (2001), “Comparing respondents of e-mail and mail surveys: Understanding the implications of technology,” Marketing Intelligence & Planning, 19 (4), 254-262.
Ratnasingham, P. (1998), “The impact of trust in electronic commerce,” Internet Research: Electronic Networking Applications and Policy, 8 (4), 313-321.
Ray, N., K. Griggs, and S. Tabor (2001), “Web based survey research workshop,” http: / / telecomm.boisestate.edu / research / , April.
Rayport, J.F. and J.J. Sviokla (1995), “Exploiting the virtual value chain,” Harvard Business Review (November-December), 75-85.
Reid, S.D. (1982), “The impact of size on export behavior in small firms,” in Export Management: An international context, Michael R. Czinkota and George Tesar, Eds. New York: Praeger Publishers.
Riggins, F.J. and H. Rhee (1998), “Toward an unified view of electronic commerce,” Communication of the ACM, 41 (10).
Rindfleisch, A. and J.B. Heide (1997), “Transaction cost analysis: Past, present, and future applications,” Journal of Marketing, 61 (October), 30-54.
Robinson, C.K. and P.P. McDougall (2001), “Entry barriers and new venture performance: A comparison of universal and contingency approaches,” Strategic Management Journal, 22, 659-685.
Rockart, J. and J.E. Short (1991), “Networked Organization and the Management of Interdependence,” in The Corporation of the 1990s -Information Technology and Organizational Transformation, M.S. Morton, Ed. Oxford: Oxford University Press.