univariate data analysis, 117

University of New South Wales, xii, xiii, 115

unrestricted samples, 93

Uppsala model, 10

validity, ix, xxii, 90, 98, 127, 128, 133, 136, 137, 158, 225, 259, 260, 264

value creation, 12, 14, 15, 16, 17, 23, 42, 58, 64, 258

value drivers, 5, 57

variance criterion, 138

virtual communities, 39

Web interviewing, xxvii, 86, 87

Web site, xvii, 55, 86, 94, 103, 142, 145, 229, 230, 232, 235, 239, 247, 248, 249

World Trade Organization, 28