Chapter 8: Methodology: Explicating a Mixed-Methods Approach

251

8.1. Methods Overview

251

8.2. Secondary Analysis of Eurobarometer Data

254

8.3. Questionnaires

256

8.4. Think-Aloud Protocols

259

8.5. In-Depth Interviews

264

8.6. Discussion

270

Chapter 9: Data Collection, Interpretation, and Analysis

273

9.1. Data Quality

273

9.2. Strategy: General Organisation

276

9.3. Tactics: Sampling

278

9.4. Techniques: Interactions in the Field

282

9.5. Interpretation

288

9.6. Analysis

293

Chapter 10: Findings

303

10.1. User Side

304

10.2. Communicator Side

357

Chapter 11: Comparisons

395

11.1. User Findings Compared

395

11.2. User and Communicator Findings Compared

404

11.3. Comparison between Expectations and Findings

406

Chapter 12: Recommendations

409

12.1. Entry Portal

409

12.2. Language and Content

410

12.3. Navigation and Structure

412

12.4. Search Function

414

12.5. Organisational Structure and Responsibility

415

12.6. Other Issues

416

12.7. Summary

417